Industry stats Updated Jun 2026 All domains worldwide 392.5M registered names +6.5% YoY Verisign · Q1 2026 .com + .net total 176.1M names in zone Verisign · Q1 2026 .com + .net 11.5M newly registered · 76.3% renewed Verisign · Q1 2026 Country-code TLDs 146.3M names +2.4% YoY Verisign · Q1 2026 New gTLDs 49.6M names · 30.9% renewed +3.7% QoQ Verisign · Q1 2026 Legacy gTLDs 20.5M names · 67.6% renewed +14.6% YoY Verisign · Q1 2026 WordPress 41.5% of all sites · 59.3% of CMS sites W3Techs · 17 Jun 2026 Shopify 5.2% of all sites · 7.5% of CMS sites W3Techs · 17 Jun 2026 Wix 4.3% of all sites · 6.1% of CMS sites W3Techs · 17 Jun 2026 Squarespace 2.5% of all sites · 3.5% of CMS sites W3Techs · 17 Jun 2026 Joomla 1.2% of all sites · 1.7% of CMS sites W3Techs · 17 Jun 2026 Webflow 0.9% of all sites · 1.2% of CMS sites W3Techs · 17 Jun 2026 Drupal 0.7% of all sites · 1% of CMS sites W3Techs · 17 Jun 2026 No CMS detected 30% of all sites W3Techs · 17 Jun 2026 Nginx on 33%–39% of sites W3Techs · Mar–Apr 2026 Apache on 24%–29% of sites W3Techs · Mar–Apr 2026 LiteSpeed gaining share among web servers W3Techs · Mar–Apr 2026 DMARC adoption 937.9K valid records +79% in 3 yrs EasyDMARC · 2026 YTD Fortune 500 95% publish DMARC · 80% enforced EasyDMARC Fortune 500 62.7% use strict reject policy EasyDMARC Inc. 5000 15.2% use strict reject policy EasyDMARC Deal CVC Capital Partners → Namecheap · CVC Capital Partners acquired a majority stake in Namecheap in September 2025, valuing the company at ~$1.5B (including debt). 2025 Deal team.blue (Hg-backed) → Loopia Group · team.blue (Hg-backed) acquired Loopia Group (Nordics) in 2025. 2025 Deal Miss Group (Perwyn-backed) → Web4U s.r.o. · Perwyn-backed Miss Group acquired Web4U s.r.o. (Prague-based web hosting and domain registration provider) in 2025. This is Miss Group’s 14th acquisition under Perwyn ownership. 2025 Deal group.one → Webglobe · group.one acquired Webglobe (Slovakia/Czechia/Serbia) in 2025. 2025 Deal hosting.com → FastComet, A2 Hosting · hosting.com (formerly World Host Group) acquired FastComet in April 2025 and A2 Hosting in January 2025, rebranding A2 Hosting under the hosting.com name. 2025 Industry stats Updated Jun 2026 All domains worldwide 392.5M registered names +6.5% YoY Verisign · Q1 2026 .com + .net total 176.1M names in zone Verisign · Q1 2026 .com + .net 11.5M newly registered · 76.3% renewed Verisign · Q1 2026 Country-code TLDs 146.3M names +2.4% YoY Verisign · Q1 2026 New gTLDs 49.6M names · 30.9% renewed +3.7% QoQ Verisign · Q1 2026 Legacy gTLDs 20.5M names · 67.6% renewed +14.6% YoY Verisign · Q1 2026 WordPress 41.5% of all sites · 59.3% of CMS sites W3Techs · 17 Jun 2026 Shopify 5.2% of all sites · 7.5% of CMS sites W3Techs · 17 Jun 2026 Wix 4.3% of all sites · 6.1% of CMS sites W3Techs · 17 Jun 2026 Squarespace 2.5% of all sites · 3.5% of CMS sites W3Techs · 17 Jun 2026 Joomla 1.2% of all sites · 1.7% of CMS sites W3Techs · 17 Jun 2026 Webflow 0.9% of all sites · 1.2% of CMS sites W3Techs · 17 Jun 2026 Drupal 0.7% of all sites · 1% of CMS sites W3Techs · 17 Jun 2026 No CMS detected 30% of all sites W3Techs · 17 Jun 2026 Nginx on 33%–39% of sites W3Techs · Mar–Apr 2026 Apache on 24%–29% of sites W3Techs · Mar–Apr 2026 LiteSpeed gaining share among web servers W3Techs · Mar–Apr 2026 DMARC adoption 937.9K valid records +79% in 3 yrs EasyDMARC · 2026 YTD Fortune 500 95% publish DMARC · 80% enforced EasyDMARC Fortune 500 62.7% use strict reject policy EasyDMARC Inc. 5000 15.2% use strict reject policy EasyDMARC Deal CVC Capital Partners → Namecheap · CVC Capital Partners acquired a majority stake in Namecheap in September 2025, valuing the company at ~$1.5B (including debt). 2025 Deal team.blue (Hg-backed) → Loopia Group · team.blue (Hg-backed) acquired Loopia Group (Nordics) in 2025. 2025 Deal Miss Group (Perwyn-backed) → Web4U s.r.o. · Perwyn-backed Miss Group acquired Web4U s.r.o. (Prague-based web hosting and domain registration provider) in 2025. This is Miss Group’s 14th acquisition under Perwyn ownership. 2025 Deal group.one → Webglobe · group.one acquired Webglobe (Slovakia/Czechia/Serbia) in 2025. 2025 Deal hosting.com → FastComet, A2 Hosting · hosting.com (formerly World Host Group) acquired FastComet in April 2025 and A2 Hosting in January 2025, rebranding A2 Hosting under the hosting.com name. 2025
Cloud & Infrastructure Networking & CDN Cloudflare

Cloudflare adds response-phase cache control rules

New rules let operators override origin headers before content is cached.

Cloudflare adds response-phase cache control rules
alpha innotec · Pexels

Cloudflare has rolled out a new rule type called Cache Response Rules, designed to address caching inefficiencies caused by origin server misconfigurations. These rules execute after an origin responds but before Cloudflare caches the content, enabling operators to override problematic headers without modifying the origin itself.

The feature aims to resolve a persistent challenge in CDN management: origin servers often include headers like Set-Cookie or incorrect Cache-Control directives that prevent otherwise cacheable assets from being stored. These issues frequently arise when different teams manage the origin and CDN, making header adjustments a slow and complex process. Cache Response Rules provide a workaround by allowing changes to be made at the CDN level, bypassing the need for origin modifications.

How the rules work

Cache Response Rules operate in a distinct phase of the request-response cycle. Traditional Cache Rules, which run during the request phase, determine whether and how Cloudflare should cache a response based on request parameters like URL, headers, or geography. However, they cannot account for response-specific details, such as Cache-Control directives or ETag headers, which are only available after the origin replies.

Cache Response Rules fill this gap by executing after the origin responds but before the content is written to Cloudflare’s cache. This allows operators to rewrite Cache-Control directives, strip problematic headers like Set-Cookie or ETag, or manage cache tags. The rules do not replace Cache Rules but complement them, providing a final layer of control over caching behavior.

Background

Background: CDNs like Cloudflare cache content to reduce latency and origin server load. Origin servers guide caching behavior through response headers, such as Cache-Control, which specify how long and under what conditions content should be cached. Misconfigured headers can prevent caching, increasing infrastructure costs and degrading performance.

Key capabilities

The new rules support three primary actions:

  1. Stripping headers: Operators can remove headers like Set-Cookie, ETag, or Last-Modified from origin responses. This is particularly useful for static assets that inadvertently include session cookies, making them uncacheable. The rules can also strip headers from dynamic responses, even if the content is not cached.

  2. Managing cache tags: The set_cache_tags action allows operators to add, remove, or set cache tags for purging content by tag. This is valuable during CDN migrations, where origin servers may use vendor-specific tag formats. For example, Cloudflare can translate surrogate keys from another CDN into its own Cache-Tag format.

  3. Modifying Cache-Control directives: The set_cache_control action enables operators to set or remove individual directives, such as max-age, s-maxage, or no-cache. A key feature is the cloudflare_only flag, which applies changes only to Cloudflare’s caching behavior while leaving the downstream Cache-Control header intact for browsers.

Practical applications

Cache Response Rules address several common scenarios:

  • Static assets with session cookies: Many origin frameworks attach Set-Cookie headers to all responses, including static assets like JavaScript or CSS files. Stripping these headers for specific file extensions (e.g., .js, .css) makes the assets cacheable without origin changes.

  • Decoupling cache lifetimes: Operators can set longer cache durations for Cloudflare while keeping shorter durations for browsers. For example, a static asset might be cached for 30 days at Cloudflare but only 1 day in the browser, using the immutable directive to prevent unnecessary revalidation.

  • Overriding framework defaults: Some frameworks attach no-cache to all responses by default. Cache Response Rules can remove this directive for known-static paths (e.g., /static/) and impose a custom TTL for Cloudflare.

  • CDN migrations: During migrations, origin servers may emit cache tags in a format incompatible with Cloudflare. The rules can translate these tags into Cloudflare’s format, ensuring purge-by-tag functionality works immediately.

Limitations and considerations

While Cache Response Rules provide granular control, they have limitations. They cannot change the cache key or make a previously ineligible request cacheable, as these decisions are made during the request phase. Additionally, stripping headers like ETag and Last-Modified may affect revalidation behavior, requiring operators to weigh the trade-offs.

The rules are available on all Cloudflare plans and can be configured via the dashboard or API. Operators can access them under the Cache Rules section in the Cloudflare dashboard or through the /zones/{zone_id}/rulesets/phases/http_response_cache_settings/entrypoint API endpoint.

Companies mentioned

Cloudflare

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