Industry stats Updated Jun 2026All domains worldwide 392.5M registered names +6.5% YoY Verisign · Q1 2026.com + .net total 176.1M names in zone Verisign · Q1 2026.com + .net 11.5M newly registered · 76.3% renewed Verisign · Q1 2026Country-code TLDs 146.3M names +2.4% YoY Verisign · Q1 2026New gTLDs 49.6M names · 30.9% renewed +3.7% QoQ Verisign · Q1 2026Legacy gTLDs 20.5M names · 67.6% renewed +14.6% YoY Verisign · Q1 2026WordPress 41.5% of all sites · 59.3% of CMS sites W3Techs · 17 Jun 2026Shopify 5.2% of all sites · 7.5% of CMS sites W3Techs · 17 Jun 2026Wix 4.3% of all sites · 6.1% of CMS sites W3Techs · 17 Jun 2026Squarespace 2.5% of all sites · 3.5% of CMS sites W3Techs · 17 Jun 2026Joomla 1.2% of all sites · 1.7% of CMS sites W3Techs · 17 Jun 2026Webflow 0.9% of all sites · 1.2% of CMS sites W3Techs · 17 Jun 2026Drupal 0.7% of all sites · 1% of CMS sites W3Techs · 17 Jun 2026No CMS detected 30% of all sites W3Techs · 17 Jun 2026Nginx on 33%–39% of sites W3Techs · Mar–Apr 2026Apache on 24%–29% of sites W3Techs · Mar–Apr 2026LiteSpeed gaining share among web servers W3Techs · Mar–Apr 2026DMARC adoption 937.9K valid records +79% in 3 yrs EasyDMARC · 2026 YTDFortune 500 95% publish DMARC · 80% enforced EasyDMARCFortune 500 62.7% use strict reject policy EasyDMARCInc. 5000 15.2% use strict reject policy EasyDMARCDeal CVC Capital Partners → Namecheap · CVC Capital Partners acquired a majority stake in Namecheap in September 2025, valuing the company at ~$1.5B (including debt). 2025Deal team.blue (Hg-backed) → Loopia Group · team.blue (Hg-backed) acquired Loopia Group (Nordics) in 2025. 2025Deal Miss Group (Perwyn-backed) → Web4U s.r.o. · Perwyn-backed Miss Group acquired Web4U s.r.o. (Prague-based web hosting and domain registration provider) in 2025. This is Miss Group’s 14th acquisition under Perwyn ownership. 2025Deal group.one → Webglobe · group.one acquired Webglobe (Slovakia/Czechia/Serbia) in 2025. 2025Deal hosting.com → FastComet, A2 Hosting · hosting.com (formerly World Host Group) acquired FastComet in April 2025 and A2 Hosting in January 2025, rebranding A2 Hosting under the hosting.com name. 2025Industry stats Updated Jun 2026All domains worldwide 392.5M registered names +6.5% YoY Verisign · Q1 2026.com + .net total 176.1M names in zone Verisign · Q1 2026.com + .net 11.5M newly registered · 76.3% renewed Verisign · Q1 2026Country-code TLDs 146.3M names +2.4% YoY Verisign · Q1 2026New gTLDs 49.6M names · 30.9% renewed +3.7% QoQ Verisign · Q1 2026Legacy gTLDs 20.5M names · 67.6% renewed +14.6% YoY Verisign · Q1 2026WordPress 41.5% of all sites · 59.3% of CMS sites W3Techs · 17 Jun 2026Shopify 5.2% of all sites · 7.5% of CMS sites W3Techs · 17 Jun 2026Wix 4.3% of all sites · 6.1% of CMS sites W3Techs · 17 Jun 2026Squarespace 2.5% of all sites · 3.5% of CMS sites W3Techs · 17 Jun 2026Joomla 1.2% of all sites · 1.7% of CMS sites W3Techs · 17 Jun 2026Webflow 0.9% of all sites · 1.2% of CMS sites W3Techs · 17 Jun 2026Drupal 0.7% of all sites · 1% of CMS sites W3Techs · 17 Jun 2026No CMS detected 30% of all sites W3Techs · 17 Jun 2026Nginx on 33%–39% of sites W3Techs · Mar–Apr 2026Apache on 24%–29% of sites W3Techs · Mar–Apr 2026LiteSpeed gaining share among web servers W3Techs · Mar–Apr 2026DMARC adoption 937.9K valid records +79% in 3 yrs EasyDMARC · 2026 YTDFortune 500 95% publish DMARC · 80% enforced EasyDMARCFortune 500 62.7% use strict reject policy EasyDMARCInc. 5000 15.2% use strict reject policy EasyDMARCDeal CVC Capital Partners → Namecheap · CVC Capital Partners acquired a majority stake in Namecheap in September 2025, valuing the company at ~$1.5B (including debt). 2025Deal team.blue (Hg-backed) → Loopia Group · team.blue (Hg-backed) acquired Loopia Group (Nordics) in 2025. 2025Deal Miss Group (Perwyn-backed) → Web4U s.r.o. · Perwyn-backed Miss Group acquired Web4U s.r.o. (Prague-based web hosting and domain registration provider) in 2025. This is Miss Group’s 14th acquisition under Perwyn ownership. 2025Deal group.one → Webglobe · group.one acquired Webglobe (Slovakia/Czechia/Serbia) in 2025. 2025Deal hosting.com → FastComet, A2 Hosting · hosting.com (formerly World Host Group) acquired FastComet in April 2025 and A2 Hosting in January 2025, rebranding A2 Hosting under the hosting.com name. 2025
Cloud & Infrastructure Data Centers

Data centers slow to drop evaporative cooling despite water use

High costs and scalability concerns keep evaporative systems dominant, even as liquid cooling gains traction.

Data centers slow to drop evaporative cooling despite water use
imgix · Unsplash

Evaporative cooling remains the dominant method for managing heat in data centers, despite growing concerns over its heavy water consumption. While alternatives like liquid cooling offer greater sustainability, industry adoption has been slow, driven by cost, energy constraints, and scalability challenges.

The technology, which cools facilities by evaporating water through membranes, is energy-efficient but requires millions of gallons of water daily—equivalent to the usage of thousands of households. This demand strains local water supplies, particularly in regions facing shortages, and raises environmental risks from runoff pollution. Yet, evaporative systems persist due to their low operational costs and reliability.

Why evaporative cooling still dominates

Evaporative cooling’s cost advantage is a key factor in its continued use. Installation and operating expenses are significantly lower than those of alternatives like mechanical refrigeration or liquid cooling. For example, evaporative systems cost roughly $0.80 per megawatt-hour of IT load in water expenses, while liquid cooling can require up to $5 million per megawatt for installation—more than double the cost. Retrofitting existing facilities further amplifies these expenses, making operators hesitant to switch.

Energy availability also plays a role. Data centers already face grid constraints, and electricity-intensive cooling methods exacerbate power demands. While water shortages are a concern, they have not yet reached a critical threshold in most regions to justify the higher energy costs of alternatives. Additionally, evaporative systems scale more easily than mechanical refrigeration, which struggles to meet the cooling needs of large facilities.

Background

Background: Evaporative cooling uses water evaporation to dissipate heat, reducing reliance on electricity compared to traditional air conditioning. Liquid cooling, an emerging alternative, circulates non-conductive fluids through servers or submerges equipment in liquid, improving energy and water efficiency but at a higher upfront cost.

The rise of liquid cooling

Liquid cooling is the most promising alternative, with adoption projected to reach 50% of new data center installations by 2031. Its efficiency in handling high-density computing, particularly for AI workloads, has accelerated its growth. However, barriers remain: high installation costs, operational complexity, and limited scalability for large deployments. Free cooling—using outdoor air—is another option but is geographically limited to cooler climates.

What’s next for data center cooling

The industry’s shift away from evaporative cooling will likely be gradual. While liquid cooling’s efficiency and sustainability advantages are clear, cost and scalability concerns will keep evaporative systems in use for the foreseeable future. Operators may adopt hybrid approaches, combining evaporative and liquid cooling to balance performance and resource use. Regulatory pressures and water scarcity could also accelerate change, particularly in drought-prone regions.

For professionals

For professionals: Data center operators should evaluate liquid cooling for high-density workloads, particularly in new builds, while weighing long-term water savings against upfront costs. Retrofitting existing facilities may require phased adoption or hybrid solutions to mitigate financial and operational risks.

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